Millennials refer to the demographic group born between 1981 and 1996. According to statista.com 72 million people are within this demographic group in the US alone. They have different mindsets, technology preferences, communication styles, and expectations than other generations. To be successful in email marketing to millennials, you need to understand their attitudes and behaviors when it comes to technology, communication, and marketing.
Here are some insights into their habits:
- People under 35 prefer email communication over text and chat.
- They spend more time checking emails than any other generation.
- 44% started using email before turning 15.
- They Spend 6.4 hours a day checking email.
- 23% have less than 5 unread emails in their inbox.
- This demographic is 63% more likely to be swayed by a promotional email.
One of the most effective ways to reach millennials is through email campaigns. However, simply sending out the same old email blasts won’t work. In order to engage millennials and get them to take action, you need to create campaigns that are relevant and interesting to them, here are 5 tips that will certainly help you out!
1. Focus on personalization:
Millennials value feeling special, so it’s essential to tailor your emails to their interests and preferences. Segmenting your email list into different groups based on age, location, or other demographics can help you create campaigns that are more relevant and engaging. You can also use dynamic content such as personalized images and recommendations to make your emails even more personal.
2. Leverage millennials’ affinity for technology:
Millennials love using technology, so it’s important to use the latest innovations in your campaigns. Incorporate interactive features like polls and surveys, as well as social media integration, into your emails. You can also take advantage of mobile-friendly designs to make sure millennials can access your campaigns on the go.
3. Incorporate visuals:
Millennials also respond well to visuals, so it’s important to use them in your email campaigns. Visuals like photos, videos, and GIFs can help capture millennials’ attention more easily than text-heavy emails. Animations and infographics can also be used to convey important information without overwhelming millennials with too much detail.
4. Focus on making a difference:
Values drive millennials, so your email campaigns should focus on making a positive impact. By highlighting the ways that millennials can make a difference through their purchases or actions, you will be able to tap into millennials’ sense of purpose. You can also focus on social responsibility and environmental sustainability in your campaigns to show that you are committed to making a difference in the world.
5. Offer incentives:
Millennials are also motivated by incentives, so offering discounts and rewards can be an effective way to drive engagement. You can offer exclusive promotions that they can only access through email or create loyalty programs for your most engaged customers. This will show millennials that you value their business and encourage them to keep coming back for more.
By following these tips, you can create email campaigns that millennials will actually love. Utilizing personalization, visuals, and incentives will help you build relationships with millennials and encourage them to take action. With the right approach, you can ensure your email campaigns are successful with millennials!
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