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How We Helped a Management Consulting Firm Build Thought Leadership

How We Helped a Management Consulting Firm Build Thought Leadership

This article was co-authored by Natalie Botkins and Paulette Squicimari.

MEADE, a management consulting organization, presents direction to aid electronic, artistic, and experiential promoting organizations scale their efficiency and accomplish advancement. On a quest to cement himself as a thought chief in the space, MEADE founder and CEO Jeff Meade begun operating with Influence & Co.

To make improvements to brand consciousness and advance his considered leadership, Influence & Co. labored together with Jeff to establish and execute an effective articles advertising and marketing tactic.

Right after we implemented a articles tactic, which includes look for-optimized guest-contributed content, MEADE was capable to see some amazing success.

Jeff labored with Impact & Co. for two a long time, and in the course of that time, we revealed 14 visitor posts in 10 leading publications in his business. His articles have amassed tens of thousands of shares across Facebook, Twitter, and Pinterest, and his content material has a social achieve of a lot more than 6 million.

Just in just the previous 12 months, we’ve witnessed these enjoyable wins:

• Jeff’s visitor posts have been revealed in the likes of Entrepreneur, Harvard Business Review Ascend, and Advertisement Age.

Entrepreneur, Harvard Business Review, and Ad Age

• Jeff’s Harvard Business Evaluate Ascend short article has produced more than 32,000 social shares.

Harvard Business Review article has generated more than 32,000 social shares

• A visitor post published in Entrepreneur has garnered extra than 6,600 shares, and sales opportunities generally point out this posting when communicating with MEADE.

Entrepreneur article has generated more than 6,600 social shares• Overall, the material we’ve established with each other:

Our content accounts for five of the top 10 referral traffic sources to the MEADE website. And it accounts for 31% of all referral traffic to the MEADE website.

 

To understand extra about how we’ve served corporations access their objectives with articles advertising, verify out far more of our case research below!

Content Marketing Case Studies. Explore stats and data that showcase the ROI of working with us. Click here to read now.

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