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Q4 Marketing Deep Dive | Fidelitas Podcast

In Episode 126 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the latest news: Facebook introduces Make-A-Video, an AI tool that generates videos from text. They talk about what this tool will provide marketing teams and Jon shares why he’s not worried that AI will steal jobs from creatives.

Then Tyler introduces Nate Lagos, Director of Growth Marketing at Original Grain. 

In their conversation, Tyler and Nate have a Quarter 4 marketing deep dive. They talk about marketing strategies for the holiday shopping season, standing out from the crowd during Black Friday, and increasing the lifetime value of customers.

At the end of the episode, Nate offers his key takeaway for marketing leaders: be relentless, go harder, and pick up the pace.

Timestamps

00:59 – What’s in the News: Facebook introduces Make-A-Video, an AI tool that generates videos from text

8:12 – Featured Guest: Nate Lagos, Director of Growth Marketing at Original Grain

8:50 – Advice for marketing leaders who are looking for a new position

10:50 – Original Grain’s strategy ahead of Black Friday and Cyber Monday

16:35 – Standing out from the crowd during the holiday shopping season

19:22 – Forming strategic partnerships with major brands

21:50 – What channels are working for Original Grain?

23:08 – What content works on Facebook?

25:00 – Calculating and increasing the lifetime value of customers

32:30 – Key Takeaway: be relentless, go harder, and pick up the pace

34:25 – Outro

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