Switching Phone Brands? You’re Probably Picking Up an iPhone

Apple dominates the minds of people switching among brand names of telephones this year, in accordance to a new Wave7 survey of US mobile telephone retail reps.

When 37 reps were asked which producer is getting “the lion’s share of [OEM] switchers,” 73% explained Apple and 16% said Samsung, according to the investigation firm’s May possibly report. Some of all those Samsung “switchers” are not platform switchers, as well, as reps integrated refugees from LG’s doomed mobile cell phone enterprise in the Samsung herd.

The results became fuzzier as Wave7 posed different queries, nevertheless. When reps were asked regardless of whether they saw additional individuals switching from Apple to Android or vice versa, 51% said switching was “about even.”

The report didn’t speculate on why these success would be unique, but I believe it is really probably about brand consciousness. People switching to iPhones are extremely conscious that they’re acquiring an Apple, whereas people switching to Android may perhaps feel they’re buying “an Android.”

Google’s personal model won’t look to be benefitting from this halo, even though, with only a single shop rep mentioning people significantly switching to Google to get Pixel phones.

Apple’s general current market share is a little bit down this month at all 3 carriers, according to Wave7’s report, but not in a meaningful way. At Verizon, Apple iphone 13 product gross sales are up and Apple iphone 13 Pro Max gross sales are down, the report suggests.

In general, even though, you will find not a lot of movement among platforms in the US market place, just as there are not wild shifts in OEM current market share.

“Some reps commented that there are incredibly number of switchers, with men and women sticking to what they know,” the report suggests.